Borden Dairy Company filed for bankruptcy. Borden said it had debts of $500 million and assets of only $100 million. It employs over 3,000 people. This doesn’t mean the company will completely go out of business, and the statement said the company will continue operations as it works out a way to get its finances straightened out.
Interestingly, Borden was listed as one of Forbes 2019 “Most Reputable Companies” back in May, where it was listed as number 16. Obviously Forbes didn’t look at the company’s actual finances when making up that list.
When companies like Borden and Dean Foods goes under, the pundits and the companies themselves are quick to point the finger of blame at anything and everything. The articles I’ve read about the Borden’s bankruptcy and the earlier Dean Food bankruptcy blame the decline in the consumption of milk, the increasing popularity of plant based “milk”, changes in diet, dietary fads, major retailers like Walmart building their own milk processing facilities, etc. They blame it on everything except the real reason, the company itself. Or, rather the management of the company. The company itself was unable to adapt to changing market conditions, and that is what drove them into financial failure.
Yes, consumption of liquid (drinking) milk has been declining. But this is a trend that has been going on for decades. They can’t claim that they were blindsided by this. Walmart made no secret of the fact that it wanted to build its own milk processing facilities. That was known for years before they actually did it. The growing interest in vegetarian and vegan diets that reduce or even eliminate the consumption of dairy products isn’t new either. This is a trend that has also been going on for years now. The same is true for the increased interest in grain and nut based “milk” products.
That Bordens and Dean couldn’t make it is due entirely to the failure of their own management teams being unable to adapt to changing markets.
I’m sitting here in eastern Wisconsin, just 20 miles or so south of Green Bay, and I’m surrounded by dairy companies that are doing pretty darn good. Over the last few years I’ve seen at least a half dozen major expansions by large processing companies, mostly cheese makers, including some multinational corporations. And they’re all doing pretty well. Why? Because they’ve been able to adapt to a changing market.
Dean and Borden failed because they didn’t adapt to an ever changing marketplace.
Dean Foods, one of the largest milk processors in the country, filed for bankruptcy on Tuesday and is in purchasing talks with Dairy Farmers of America, a huge co-op.
This is one of those situations that surprised me but didn’t surprise me, if that makes any sense. I knew Dean has been in financial trouble for some time, and there were rumors going back months already that it was looking around to try to sell itself. But I didn’t think the company’s financial situation was quite this bad.
Dean has been struggling for a long time. It lost a major contract with Walmart not too long ago. Dean had been supplying the retailer with milk under the Walmart house brand, and lost a major part of that market when Walmart opened its own milk processing facility. Dean’s major problem is that it has always been a supplier of liquid (drinking) milk and that market has been shrinking for decades. Dean has never been able to adapt to that. It’s tried various things, tried rebranding, different products, even tried investing in plant based alternatives to milk, but nothing ever really worked very well for the company. It hasn’t made a profit in over two years, and that just couldn’t go on any longer.
I find myself wondering how much longer milk as a beverage is going to hang around as a major factor in our diet. For at least twenty or thirty years now the consumption of beverage milk has been declining, and all the hype and propaganda being pumped out by the various milk marketing boards and the dairy industry hasn’t managed to reverse that trend.
Although the temperatures are still ridiculously warm for this time of year, there’s no doubt that autumn is here and the gardening season is winding down and it’s time to look back at what worked, what didn’t, and start making plans for next year.
The tomatoes are pretty much done for the season. We’ll probably still get about 15 lbs or so off the last remaining plants and then we can clean out the raised beds. The tomatoes weren’t as good as I’d really have liked to see, but we still got more than enough to stock our shelves. There was a bit of blossom end rot at the start of the season, but we’d been doing calcium supplementation and that kept it from being a real problem.
The tomatoes all were canned in one way or another this year. We didn’t freeze any because the freezer is packed solid. We did pasta sauce, tomato soup and just plain canned tomatoes for use in things like chili. I didn’t keep track of how many pints and quarts we put up, but it was a hell of a lot. I think we used just about every jar we have. Our big canner can hold 16 pints in a batch, so it really doesn’t take long to do it. I’m writing this as I’m waiting for another batch of 14 pints to finish up.
Those dahlias I picked up for half price in June turned out way, way better than I could have hoped. Amazingly beautiful, long lasting flowers, and they’ve been in perpetual bloom since early July.
That stuff up there inside of those yellow buckets (the bottoms are cut out) is celery. The buckets protect them from critters and makes weed control easy. Works very well indeed and we’ve been growing celery like this for some time. We’ve been cutting celery off those plants since, oh, early August, I think. Cut a few stalks off and it just keeps regrowing. Incredible flavor, too. The thing with commercial celery is that it has little or no flavor. That’s not the case with the home grown stuff. The celery flavor is intense. Very intense. It kind of surprises people who’ve only ever had the commercially grown variety.
I talked before about the mild jalapeno pepper plants I planted in pots on the front porch as an experiment. That worked out beautifully as well. The two plants produced more than enough peppers to keep me satisisfied (I’m the only one who really likes jalapenos so just two plants were enough). And the flavor was very good indeed. They had the right flavor, but very little heat, just what I was looking for. The plants are pretty much done for the season, so I’ll pick the remaining peppers and the plants will go to the compost pile this weekend probably.
Two more successes were the wax beans and the bell peppers. The wax beans are in the front, the peppers behind them. We’d put in a row of green beans, but something ate all of the plants almost as soon as they sprouted, but whatever it was left the wax beans alone. The wax beans more than made up for it though. Great flavor, good texture, and ridiculously prolific. We’ve been picking beans every four or five days since early August and there’s no end in sight, they’re still in full blossom and producing beans.
The bell peppers seem to always do good in this location. We’ve been getting absolutely beautiful peppers off the plants this year. They’ve been well formed, growing to almost ridiculously large sizes, thick walls, firm texture, good flavor. A lot get eaten fresh but we’ve been dicing up and freezing some as well.
Not everything was successful, though. We aren’t going to get any pears off our tree this year. The tree looks nice and healthy, but almost no fruit. The problem was the weather. When the tree was in full blossom the weather was still ridiculously cold and wet, so it didn’t get pollinated. In fact, I didn’t even start to see bees until two or three weeks after the three blossomed. Earlier in the year I counted about 20 or so pears on the entire tree. There are maybe fifteen up there now, and I saw today that something is eating them while they’re still on the tree. Birds, probably.
The other disappointment is the squash. It started out well but went nowhere fast. Only one plants looks reasonably healthy, but it’s much smaller than it should be and only has a couple of gourds on it. The other plants are much worse, with a few very undersized gourds that will probably end up in the compost. We get lots of blossoms, but very little fruit. I think this is the last year we’re going to try growing squash. It just doesn’t work out for us.
We need to start doing garden clean up much earlier than we normally wood. MrsGF is going in for knee replacement surgery in early October so we want to have everything done that we possibly can before then because after that, well, trying to get anything done outside is going to be awkward because I’m not going to want to leave her alone in the house with a bum leg while I’m out puttering in the gardens.
We’re already talking about putting in a third and maybe even a fourth raised bed for vegetables next spring. They just work amazingly well and are so much easier to take care of than a regular garden plot would be. We’ll probably keep putting veggies in the corner where the beans and peppers are, but the rest of our yard? The soil is so poor and gets so water logged in rainy conditions that it’s difficult, even impossible to grow much of anything except ornamentals.
That’s it for now. Time to pull the jars out of the canner and start cleaning things up.
Let’s see, what else? I’m putting together an evaluation of a new transceiver I just picked up a couple of weeks ago, a Yaesu FT-450D. I hear so many people complaining about how expensive amateur radio is that I wanted to do an article proving that it really isn’t anywhere near as expensive as people think it is, and the 450 is at the core of that piece.
Moving all my equipment to the new location in the basement is about half done, but is now on hold because of MrsGF’s upcoming surgery. I can’t be hiding down in the basement while she’s recovering from knee replacement, so I’m going to be leaving the big equipment up here so I have something to play with while keeping an eye on her and making sure she isn’t trying to do something she shouldn’t. I know her, and I know damn well that she’s going to try pushing things too far, too fast.
I mentioned before that I wanted to move out of the office/library/radio shack area that I currently share with MrsGF, and into a new workshop in the basement. Things have been rather busy here (plus I’m probably one of the laziest people I know, which doesn’t help) but things have been slowly moving along. The goal is to get everything moved and set up before the snow flies.
It’s at the point where I can start moving some stuff in there. I have all my tools, most of my test equipment, soldering equipment and some of the electronics moved down there now. I’ll probably start moving some of the radio gear down there too this week but my primary station, the TS-990 and the Yaesu VHF/UHF gear will stay where it is for the time being. The VHF/UHF gear will probably remain up in the office because MrsGF is the one who uses it the most anyway.
It’s still a mess in the basement and I’m still trying to figure out the best way to lay stuff out. There is still a ton of junk out of the frame of that photo that needs to get moved before I can move everything, but it’s getting there. Most of the ‘heavy lifting’, as they say, is done. And I need to add about 3 or 4 electrical outlets on that wall, plus a 240V outlet for the amplifiers before I can get the rest of the radio gear set up.
It’s been taking a long time but, well, hey, it’s still summer (technically anyway) and I have a lot of other stuff going on, but it’ll get done. Maybe. I did get that GAP Titan antenna up, after all. Took me 4 years, true, but it got up finally…
One very inconvenient thing is that I’m at the point where I really, really need to get into my woodworking shop (that’s through the doorway on the far left) so I can build frames, shelving, etc. to make the new electronics/radio shop convenient to use, but the woodworking shop is packed full of computer junk belonging to my son that hasn’t been moved out yet. Oh well, we’ll get it figured out.
The Great QRP Project
(Definition – QRP is amateur radio jargon for low power communications, usually transmitting with 5 watts or less.)
I’ve had the Yaesu 818 and the mag-loop antenna for some time now and they’ve been fun to play with, but the ultimate goal was to put together a QRP (low power) digital communications package that I could throw into the back of the car and take along when I go fishing or out taking photos. My favorite modes of communications are PSK31, FT8 and JS8Call, so I picked up that refurbished Lenovo laptop you see in the photo of the workbench.
I made some changes in the overall configuration. I was going to use a SignaLink interface to connect the laptop to the Yaesu because A) I had one on the shelf, and B) because, well, because I had one. But then I found out I also had a Yaesu SCU-17 USB interface and, well, where the heck did that come from? So I’m going to go with that instead.
(Side note: Where the heck does some of this stuff come from? I swear I sometimes think people are breaking into the house and instead of stealing stuff, they’re leaving things here.)
The SCU-17 comes with about a zillion different cables to hook it up to just about every imaginable radio, computer, etc. Except, of course, the one that I actually needed. That required cable was, of course, an “optional accessory”. Sigh… Nor did I have the connectors I needed to make one myself. Besides, my history of making specialty cables myself is, well, a bit embarrassing and the less said about that, the better. So off I went to the GigaParts website to order one and that should be here today (he said keeping his fingers crossed). (It came!! Hooray!)
Anyway, with any luck I should finally have the whole thing up and running properly by this weekend. Maybe. I doubt it, but hell, one has to be optimistic, doesn’t one?
I wanted to have the whole thing up and running before Sept. 21, which is WIOPTA (Wisconsin Parks On The Air), an event where amateur radio operators lug their radio gear out to parks, endure bad weather (it’ll probably snow), mosquitoes and ticks which will give you several exotic diseases that you can’t pronounce, and probably get you arrested because anyone with all that weird electronic gear must be guilty of something.
But then I found out only state parks qualify for the event and, well, the heck with that. I thought they meant any park in Wisconsin so I’d planned on doing it at the local one here in town. State parks only? Hmph… They charge money just to get into those places. Yeah, sure I get in for free because I’m a “conservation patron”, but still
(Side note: I should point out that being a “conservation patron” in Wisconsin has absolutely nothing to do with actual conservation. Conservation patron is a combined hunting and fishing license. Basically if it is legal to kill some animal in Wisconsin, whether it swims, walks or flies, the Conservation Patron license lets you kill it. This is why we need words like “irony” in the language.)
(Side note: I should also point out that I don’t actually hunt. Or do much fishing. So why do I have the license? Mostly to irritate people.)
(Side note: I really need to stop this side note nonsense.)
The tomatoes are finally starting to ripen up and even as I write this we’re canning tomato soup. If you’ve never made your own tomato soup with home grown tomatoes, you have no idea what you’re missing. The only problem with this stuff is that once you’ve tasted it you’ll never be able to tolerate the commercial canned stuff again.
So, how do you make the stuff, you ask? Here’s the recipe. Note: This recipe is admittedly huge. This will turn out about 10 quarts of soup. We generally only make a half batch at a time. If you want to do that, just cut all of the quantities in half.
14 quarts tomatoes
7 medium onions
2 stalks celery
14 sprigs parsley (dried is OK)
3 bay leaves
14 tablespoons flour
14 tablespoons butter
8 tablespoons canning salt
12 tablespoons sugar
2 teaspoons black pepper
*Vinegar (to taste but go easy because lemon juice will be added later)
Lemon juice as needed (see method)
Wash tomatoes. Cut into large chunks. You do not need to peel or seed the tomatoes as it will be processed through a food mill. Peel onions and coarse chop. Dice celery and mince parsley (if fresh). Put in large pot with bay leaves. Cook until celery is tender.
Process everything through a food mill. If you don’t have a food mill, you can force the mixture through a sieve but that’s difficult to do and very time consuming. Food mills are fairly cheap and you can pick them up at any store that carries canning supplies or on line.
You put the food mill over a large pot or bowl. The soup mix is ladled into the mill. Turning the handle causes the mixture to be forced through the strainer in the bottom, leaving seeds, skin, etc behind. It’s a bit of work, yes, but it goes a lot faster than you’d think and the results are worth it. The seeds, skins, etc. that are left behind can be composted.
Put the strained soup back in the pot and bring to a gentle boil.
Take the flour and butter and blend together to make a smooth paste. Add a bit of tomato juice. Add the butter/flour mixture to the soup and whisk vigorously to blend it in thoroughly. Bring to a boil, stirring constantly to prevent scorching. Add salt, sugar and pepper.
Note – the original recipe called for 12 tbl of salt which I think is way too much. I cut that down to 8. and you could go even less if you like. Seasoning can always be adjusted when you heat the soup before serving
Note about vinegar: There are a lot of different varieties of tomatoes with different flavor profiles. Depending on how sweet your tomatoes are, you might want to add a bit of vinegar to give the soup a bit more of a ‘bite’, so to speak. You can also add some red pepper as well. The thing to remember is this is your soup, so you can season it any way you like.
You can use either quart or pint jars. I prefer pints, but it’s up to you.
We sterilize everything when we get started with this. Jars are not only washed but are rinsed with boiling water and the jar lids are put in boiling water. Is that necessary? Maybe? Why take a chance, though.
Fill jars to within 1/2 inch of the top. Add one teaspoon of lemon juice to each jar. This is not just for flavor, it’s for food safety reasons to make sure the soup has enough acid.
Wipe off rims of the jars. Put on lids and then screw on the rings and tighten snuggly.
Actual canning is going to depend on the type of canner you’re using. I strongly recommend using a pressure canner for this stuff. I know some people say you can just use a water bath, but pressure canning is actually faster and safer, so that’s what we do here, use a pressure canner.
Read the instructions that came with your canner to make sure you are setting it up right.
Put the jars in your canner and start the process. We follow current recommendations which is to process it at 11 pounds pressure for 15 minutes. If the pressure goes a bit higher than that it’s perfectly fine, but it shouldn’t drop below 11 pounds for the entire 15 minutes.
Here’s a batch I just pulled out of the canner a few minutes ago.
I think I’ve been babbling along for too long already here, so I’m off to irritate the cats for a while, fiddling with radios, etc.
I have to admit that I haven’t been keeping track of what’s been happening on the blogging/social media platform since I abandoned it years ago. I just completely lost interest in it. I wouldn’t have been surprised if the service had simply disappeared because I’d heard little about what was going on over there following Verizon’s decision to eliminate “adult” content on the service. Since probably 60% of the content on Tumblr might be considered “adult” in one way or another, it didn’t bode well for the survival of the service, so I just assumed it was going to go the way of dozens of other social media services and gradually fade away into nothing.
But Tumblr is once again back in the news. Verizon just sold Tumblr to Automattick Inc., the parent company of WordPress. When Yahoo bought Tumblr originally they paid $1.1 billion for the company. Automattick bought it off Version for — wait for it — less than $3 million according to The Verge.
How the hell does a company go from a value of over a billion dollars to less than three million? Well, it wasn’t easy. Yahoo did the best it could to kill the service off, and Verizon tried to nail the coffin shut and bury it.
“Tumblr is a marquee brand that has started movements, allowed for true identities to blossom and become home to many creative communities and fandoms,” Verizon Media CEO Guru Gowrappan said in a statement. “We are proud of what the team has accomplished…”
Well, I’d be proud too. It isn’t everyone who can take a billion dollar company and drag it’s value down to the point where it’s worth less than a fancy house. Takes real talent to do that. (We really need a sarcasm font)
As for what WordPress is going to do with the thing, that’s anybody’s guess. From what I’ve been hearing even they aren’t sure what they’re going to do with it. I think they bought it more because it was cheap. Sort of like when you go to a garage sale and find that $500 piece of electronics you really wanted way back when being sold for $1 and you can’t resist buying it even though its obsolete and you don’t know what you’ll do with it.
The whole hemp situation is just getting more and more silly. When it comes to hemp and agriculture I don’t think I’ve ever seen this much hype and nonsense being spouted by people who really should know better. I hear a lot of people proclaiming that hemp is going to “save” agriculture, despite the fact that no one seems to be able to actually make any money at it. At least not here in Wisconsin. Everyone I’ve heard of who has tried raising hemp here in Wisconsin so far has lost money on it. In some cases, they lost a lot of money on it.
And speaking of CBD, what a fiasco that’s turned into. Cannabidiol, or CBD, is being sold everywhere it seems. People are selling edible products laced with CBD (or what they claim is CBD) all over the place. There are supplements and food products and oils and lotions, even CBD products for pets for heaven’s sake. And all of them make various health claims. Depending on who you talk to, the stuff will cure everything from dandruff to cancer. And almost none of those claims are actually true. CBD seems to have some benefits for some types of epilepsy, and may be beneficial to help alleviate symptoms of arthritis, and that’s about it. Every other health claim you hear is unproven and quite probably an outright lie.
The other thing about CBD is that it isn’t legal to sell. At least not as it’s being sold by most places. Seriously. That link up there will take you to the FDA page that explains it. But to give you a summary, it is illegal to sell any food product, supplement or other product intended for human or animal consumption that contains CBD. The only exceptions are FDA approved drugs that contain the substance as part of their makeup, and there are only about three of those at the moment.
Why haven’t the feds gone after the places selling it? Well, they have, at least the more outrageous violators. But the rest, the FDA doesn’t have the money and other resources to go after everyone, especially when it’s being sold at every gas station, every convenience store, tattoo parlors, hardware stores…
The other problem is that you don’t know what the hell is actually in that CBD laced product you’re buying. There are no standards, no testing programs, no inspections, no nothing. So basically you have absolutely no idea what is actually in that stuff.
If you remember from last time, I finally got the Gap Titan-DX vertical antenna up, but still didn’t have it functional because I didn’t have the right connectors for the coax. A trip down to the local Radio Shack (well, I call it that even though it isn’t really technically a Radio Shack any more) and a rummage around in the parts bins turned up the adaptor I needed, and it is officially on the air.
It still needs some tweaking. The SWR on some bands is higher than I really like, but I expected that. I haven’t yet tried to actually tune it by adjusting the stubs and it’s located right alongside of the garage and it’s aluminum rain gutters, which I’m sure isn’t helping things. Does it work? Oh, yeah! I hooked it to the Kenwood TS-990 with a Palstar auto-tuner, and it most definitely works very, very well. Mostly I’ve been using it with FT8 and holy cow, it gets out. It’s been giving me much better results than my OCFD antenna. I’ll put together a post specifically about the antenna with more details in the future.
ASF China Update
ASF (African Swine Fever) is sweeping through China no matter what they try to do to stop it. According to Rabobank (a huge multinational financial services company that specializes in agriculture) China will probably lose half or more of its pork production by the end of the year because of the disease. Just think about that for a moment – China is the largest producer of pork in the world, and it is facing losing half or even more of it’s pig population because of this disease. That’s going to have huge repercussions through the country’s entire economy.
Why is ASF so hard to stop? Because it is highly contagious (fortunately it doesn’t harm human beings), the virus can survive for a long time outside of the host animals, there is no treatment for it, there is no vaccine for it, and it kills almost all the pigs that come down with it. The only way to try to combat the disease is to try to prevent it from spreading, which is extremely hard to do.
That’s about it for now. Frankly I’m getting bored. It’s nice out and I could be out on the bike or puttering in the garden or playing radio, so I’m out of here 🙂
Northeast Wisconsin got absolutely hammered by severe storms, some of the strongest we’ve ever seen around here. The training I’ve had for SkyWarn taught me how to estimate wind speed fairly accurately, and I guessed we had wind gusts of up to 75 MPH here, and the NWS reports later confirmed that. It was scary here for a while. We were lucky, though. The worst of it seems to have skipped around this area. Other areas, especially just to the north and west of us got hit hard. There were three tornadoes. NWS reported winds of up to 120 MPH in Wrightstown, about 10 miles north of here. Outagame, Brown and Winnebago counties all are reporting very serious damage. Thousands of people are still without power around us, and the utilities are saying conditions in those areas are so bad from downed trees, broken power poles, etc. that it could be days before everyone has their power restored.
The only good thing about it is that the cold front that triggered the storms has finally brought relief from the extended streak of heat and humidity we were going through. My thermometer here recorded high temps well up into the 90s, with humidity of 95% or higher. The highest temp we hit was 97 according to the recorder. The heat index was well up in the 100s. I’m going to hate to see what our electric bill looks like. Our air conditioner was running full blast for days struggling to keep the temperatures in the house down to a reasonable level. I’m very surprised it’s managed to keep going at all.
While the extreme temperatures haven’t been good for people, the plants around here seem to have been loving it. Everything is lush and green and growing like crazy. Unfortunately we also seem to have a bumper crop of mosquitoes this year as well because of all the rain we’ve gotten. So here are some pictures of what’s growing around here.
Someone asked me what I think of fake meat, specifically the “Impossible Burger” ™ and “Beyond Burger” ™ and let’s say I’m underwhelmed and a bit confused. Now I have nothing against vegetarianism. I approve of it, in fact. People eat too much meat and animal fat. There really is no doubt about that. So for health reasons alone eating more plants and less meat is definitely good. And when you add in ethical considerations about the treatment of animals, well, there are valid reasons for trying to nudge people to eat more plants.
But is trying to develop a fake meat the way to do it? No. There are a lot of problems with these fake meats. The claims that it is healthier are, frankly, doubtful and not based on any real data. The claim it is more environmentally friendly than raising animals is doubtful as well because making this stuff is incredibly complicated and energy intensive. Everything in it, and I mean everything, is highly processed, and chemically and/or mechanically modified. These products are also more expensive than real meat. And they’re fairly high in sodium, with about 400 milligrams per serving.
As for the health claims, we are discovering that eating highly processed foods of any kind, even stuff that supposedly is good for us, is detrimental to our health. We’re finding that if a food product is modified in ways you can’t do yourself in your kitchen with ordinary cooking techniques, and requires a factory or laboratory to make the stuff, it probably isn’t all that good for you. There are now studies that indicate that people who eat diets high in processed foods don’t live as long and suffer increased health problems.
And have you seen what’s actually in these “healthy” and “natural” meat substitutes? Let’s take a peek, shall we? Here’s what’s in the “Impossible Burger” (The other product has an ingredients list that is virtually identical, but substitutes pea protein for the soy):
Now I don’t know about you, but with the possible exception of the two oils, there is nothing on that list that I actually want to put in my mouth. While everything in that list up there is technically a “food product”, all of it has been mechanically and chemically processed so heavily that it isn’t even recognizable any more. (And I will refrain from bringing up the professor from U.C. Davis who pointed out that the list of ingredients in these things is identical to the ingredients in some brands of, well, dog food. Nope, won’t bring that up. That would be a cheap shot and I wouldn’t stoop to that. Oh, wait, I just did, didn’t I. Oh, dear, I am disappointed in myself.) Yes, it’s safe to eat. Maybe. But there is more to a healthy food than just not killing you when you eat it. This stuff would have almost no nutritional value at all if they weren’t adding back in all of the vitamins that were destroyed during the processing.
So do I have a point here or am I just venting (I was beginning to wonder that myself, to be honest)? Yes, I do. This whole fake meat thing is just silly. It isn’t going to convert anyone to vegetarianism. At best it might get someone to substitute this stuff for real hamburger once in a great while, but certainly not on a regular basis. Normally this would be nothing but a novelty product that a small number of people might be interested in. But because of a savvy marketing campaign that’s bombarded the media with claims about it’s alleged health and environmental benefits, none of which have actually been proved, it’s managed to sweep through the media and appear everywhere.
What about the alleged environmental benefits? I grant you that the cattle industry has a huge, adverse environmental impact. But would switching to this stuff change that? Fertilizer, fuel for tractors, increased pesticide and herbicide use, fuel for trucking the various ingredients around, sometimes for huge distances. I should point out that there are really only two sources for industrial quantities of vitamins these days, India and China, so some of these ingredients are being shipped literally all the way around the world. The energy used to run the factories… Frankly, I think that when everything is added up without cherry picking the data the way the promoters of this stuff have been doing, the actual environmental impact of this product isn’t going to be much less than actual cattle.
There is really only one clear advantage to this and that is an ethical one. A switch to these products would mean it would no longer be necessary to raise millions of cows for no other reason than to kill them for food. But then getting people to eat more plants and less meat in any case would do that. And the question is, how many people are actually going to switch to this stuff? Almost certainly not enough to make any kind of real difference
And then there is the fact that despite all of the hype you’ve been hearing, it still doesn’t taste like or have the texture of meat. In blind taste testings, 100% of the people who compared these two products to actual meat, could immediately tell the difference between this stuff and real hamburger.
So let’s sum this up.
1. It doesn’t taste like meat. Sorry, but it doesn’t. Yes I know all the media outlets are raving about this stuff claiming it “tastes just like hamburger!”. But no, not if 100% of the people who did the blind taste testings could tell the difference. Have I ever tried to eat one of these things? No. And I won’t, either, not after seeing that list of ingredients.
2. It isn’t “natural” by any stretch of the imagination. It’s made from materials so highly processed that it isn’t even recognizable as being “food” once the factories and labs that make it are done with it.
3. It’s expensive. I haven’t seen the stuff for sale in grocery stores, but I’ve seen it at restaurants, and hamburgers made with the stuff are costing anywhere from $3 to $7 more than burgers made with regular hamburger.
4. It’s fairly high in sodium. It has 400 milligrams of sodium per serving, and that’s before people add more salt and condiments to it to make it taste better. That’s about as much as a McDonald’s hamburger.
5. It’s —
Oh, hell, let’s just stop this. I’ve already spent way more time on this than I really wanted to, so let me wrap this up.
If you want to eat more plants and less meat, good for you. You’ll feel better, you’ll look better, and there’s a good chance you’ll live longer. But this stuff? It is “vegetarian” only by a technicality. It is one of the most highly processed and artificial so-called “food products” I’ve ever seen. From a nutritional point of view you’d be just as well off eating a handful of sawdust and a vitamin pill.
This is, frankly, a product that has no rational reason for existing. Well, except one, to try to separate you from your money.