The question I heard being asked most often during the recent election was; what the hell happened to the media? The almost universal opinion of most people seems to be that just when we needed the media the most to keep us informed, discover the truth, to keep things rational, it failed us totally.
The media blithely rolled along, repeating all of the lies, the innuendo, the misinformation, deliberately pumped up phony scandals. It gleefully turned casual comments and jokes into derogatory and misleading memes. It pounced on every conspiracy it could find. It magnified the silly and the ridiculous into clickbait headlines. It leapt upon phony stories from satirical websites or fraudulent sources gleefully and unapologetically.
Instead of helping to solve problems, the media became the problem.
But did it didn’t. Not really.
We have this impression that the news media is supposed to be some kind of watchdog, that it’s supposed to only publish the truth, that it’s supposed to call our attention to corruption, lies, misleading information, to cast light into the dark places inhabited by politicians and corporations. It is this concept that some call the fourth estate, the idea that the news media is some kind of watchdog, a guardian..
But the news media has never been that. The news media has a long and sordid history of manipulating information, spreading misinformation, taking things out of context, and doing it deliberately. The media has helped to foster conflicts and even wars, destroy reputations of innocent people, manipulating public opinion… And if you don’t believe that, just start doing some research. A few minutes running searches on Google is all it takes to discover that what is going on today is nothing new.
I know a lot of people who are laying the blame for Trump’s rise to power on the media and its failure to accurately report the facts. And there are certainly valid reasons to criticize modern media. But it isn’t anything new. The media has always done this. Either for profit, to push some political agenda by the owners of the media outlet, to pander to politicians…
But the fake news stories, quotes taken out of context, attempts by biased owners to manipulate public opinion? That’s been going on for as long as there has been a media.
And as for who is to blame, well, it’s us, really. The media is in business for one reason, for the most part: to make money. And they’ve learned that the easiest, least expensive and most profitable thing to do is publish the garbage they publish. Because we buy it. We click on the clickbait headlines, we gulp down millions of words written about ridiculous celebrities who don’t matter in the slightest. We’d rather read about who got who pregnant or who got a breast enlargement or who is divorcing who, then about things that really matter.
So if you’re looking for someone to blame, it’s not the media. It’s us.