You may not be aware of it, but I’ve had a blog over at Tumblr for years now, and I’m far more active over there than I am here for a variety of reasons. But that is probably going to be changing in the near future.
Tumblr was bought up by Yahoo a while back, and they have not exactly been kind to their new toy. They’ve made a number of questionable decisions that have seriously annoyed many of it’s long time users. Advertising has become far more intrusive, paid, commercial blogs are being injected into our feeds over there. They’ve tampered with the user interface, adding features that no one seems to want, while removing features that people liked.
A few months ago they removed the “Reply” function, replacing it with some kind of messaging function so you can send a message to the author of the blog, but not make a public comment. They really hyped up the message function. And hype was exactly what it was. We always could send messages to the author of a blog if we wished to. It was already part of the system. All their “new” version did was add an icon to the bottom of each post to make it easier to do.
Meanwhile, the Reply function, which was widely used and widely liked, was eliminated, causing such a storm of protest that they’ve been promising to bring it back RSN (Real Soon Now).
The biggest problem with Tumblr, though, is it’s parent company, Yahoo. Yahoo hasn’t had a very good track record. It’s been losing money for years. It’s only really profitable venture is Alibaba, and there is ever increasing pressure on the company to reorganize itself, shed it’s unprofitable ventures and try to become something it hasn’t been in a long, long time, a profitable business. It’s CEO is under fire constantly, with increasing pressure to either resign, or attempts to force the board of directors to fire her. There is even pressure now from some of the bigger stockholders to fire the entire board. And to be perfectly honest, there seems to be considerable justification for both of those actions.
Shortly after buying Tumblr, Yahoo announced some sweeping changes. There would be new terms of service which would regulate what content could be posted to try to eliminate ‘offensive’ material in an effort to make the service more attractive to advertisers. Censorship/filtering software to weed out ‘unsuitable’ content would be installed. Advertising would be injected into people’s dashboards. Paid blogs would be injected into people’s dashboards. Etc. etc. etc…
There was such an enormous outrage over these new policies that they were forced to back off. While the injection of advertising into the service did take place, they backed off on the threats of censorship and other types of content restrictions. I won’t go into all of the other attempts they’ve made to “improve” the service that have irritated and alienated it’s users. While they’ve backed off on some of the more potentially destructive changes they wanted to make, they’ve continued to do things that have irritated it’s users.
But to return to Yahoo and it’s problems…
Right now Yahoo has announced it’s drastically cutting staff, firing people left and right. It’s trying to either sell off or spin off different units of the company in order to shed it’s unprofitable ventures. One of the ideas the CEO put forward was that they’d spin off everything except Alibaba. Basically Yahoo would become Alibaba, and everything else would be dumped into a company that would immediately go bankrupt because all of Yahoo’s less than successful ventures would be rolled up into that new business.
That plan got shot down. Now they’re trying to sell off various parts of the business. If they can find buyers for the stuff. In any case, the handwriting is on the wall. Yahoo, as it is known today, is not going to exist for much longer.
What’s going to happen to Tumblr? I have no idea. Tumblr isn’t all that profitable, to be honest. It’s difficult, if not impossible, to monetize it to the extent they would like because doing so would drive away the people who create the content that draws viewers to the site in the first place, as Yahoo quickly discovered when it took over the service.
I think it’s highly likely that Tumblr will not remain the property of Yahoo for much longer. Whether they sell the service or spin it off into an independent company is something I don’t know. (Frankly, from what I’ve been reading in the financial press, I don’t think anyone at Yahoo knows what the hell they’re doing.)
My dissatisfaction with what’s going on at Tumblr and the uncertainty about the future of the service means I’m going to try to move more content over to grouchyfarmer.com in the future. Over here I don’t have to worry about injected advertising, dealing with the ridiculous way they keep changing the user interface, etc.